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In its recast type, Canopy raises the effect investing community in these surrounding regions via an area of technique. Canopy remains fully commited to worths of the common good; openness, shared understanding, and community-driven results in place-based investing. Our company believe this develops the system to deploy capital in extra purposeful methods, which inevitably adds to the larger impact investing community (fixed awning).
Picture source: The Motley Fool. (NYSE: CGC) Q1 2021 Revenues CallAug 10, 2020, Prepared Remarks Questions and Answers Call Individuals Great early morning. My name is Carol, and also I will be your seminar operator today. I want to invite you to Cover Growth first-quarter monetary 2021 monetary results teleconference. [Operator instructions] I will certainly now transform the telephone call over to Judy Hong, vice head of state, investor relations.
-- Vice President, Capitalist Relations Great. Thank you Carol, and also greetings everybody. Thanks all for joining us today. On our call today, we have Canopy Growth's Chief Executive Officer, David Klein; and our CFO, Mike Lee. Before economic markets open today, Cover issued an information launch revealing our financial results for our first quarter finished June 30, 2020.
Before we begin, I would love to advise you that our discussion will certainly include progressive declarations that are based on monitoring's current sights as well as presumptions, which this discussion is qualified in its entirety by the cautionary note relating to progressive statements that's included at the end of this early morning's news release.
Additionally, settlements in between any kind of non-GAAP steps to their closest reported GAAP procedures are included in our revenues release equipped to the SEC and Canadian safety and securities regulatory authorities. Please keep in mind that all financial info is given in Canadian bucks unless otherwise kept in mind. Following prepared remarks by David and also Mike, we will perform a Q&A session, during which questions will be extracted from analysts (creative canopy).
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With that said, I'll transform the telephone call over to David. David, please go on.-- President Thank you Judy, and greetings everybody. I hope that you as well as your households are protecting and also well. Although still navigating with a global pandemic, I boast of how Cover has actually reacted to challenges throughout this duration.
Our thoughts and prayers go out to every one of those that have been affected by racial injustice and also associated acts of violence. fixed awning. Cover identifies our duty to do more to increase the depiction of black, aboriginal as well as people of color workers at every level in our company, while spending in social justice efforts, such as providing accessibility to legal services for communities disproportionately impacted by the cannabis restriction.
Lately, I authorized the Black North Chief Executive Officer promise to guarantee that development on this concern continues to be a leading concern for our company. The goal of the Black North CEO pledge is to deal with systemic bigotry in the boardroom, as well as includes contending the very least 3 and also a half percent of exec and also board roles in Canada held by black leaders by 2025.
Actually, as political stress begins to construct for marijuana permissibility in the U.S., I 'd like to restate the situation for their website an updated government position on marijuana. Each time when millions are marching to take apart systemic bigotry, federal marijuana legalization would represent an essential departure from the decades-old war on drugs which triggered unfair prices of imprisonment amongst minorities.
As well as it's estimated that the lawful sale of recreational marijuana in the U.S., if legalized in all 50 states today, would generate greater than $175 billion by 2025 in federal sales, service and payroll tax obligations and also add almost 1.6 million jobs by 2026. There is no concern that our sector can be an essential motorist of the United States financial recovery.
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Congress appears to have actually identified the exact same capacity that we see in cannabis with expenses like the MORE Act, as well as with energy growing throughout both sides of the-- it's our vision to let loose these enjoyable and remarkably risk-free items for grownups to consume in a liable issue. As we increase our visibility in the U.S., we will proceed to building entrance canopy add our knowledge in collaboration with the suitable regulative bodies in order to make certain safe and efficient criteria are implemented.
There are 4 key motifs that Mike as well as I would like to concentrate on this morning. First, Cover is improving implementation and also nimbleness in Canada. We've promptly completed a rollout of our value-flower approach. We have actually considerably improved our client order fill rates. Our Marijuana 2.0 portfolio proceeds to gain energy, and also we're adapting rapidly review to the adjustments in the marketplace and also competitive dynamics.
We're boosted-- we've enhanced the wetness content of our flower products, and also we have actually introduced a number of study campaigns to additional boost our blossom top quality. Our commercial group remains to engage with bud tenders and also personnel at retailers to drive boosted awareness of our high quality campaigns and customer responses on the quality of our marijuana drinks proceeds to be really positive.
market. We launched our brand-new e-commerce site, shopcanopy.com in the UNITED STATE. Our First & Free brand name has expanded right into topicals as well as lotions, as well as biosteel, ready-to-drink drinks in tetra packs are currently offered, simply to name a few. And also lastly, we proceed to concentrate on monetary discipline while additionally investing for future growth possibilities.
We said we're constructing a first-rate, consumer-centric as well as innovation-driven firm. So allow me offer you a few instances of the progress we're making right here. We have actually finished a nationwide repositioning of our TWD flower consisting of modifications to cost pack design with higher and a lot more constant THC varieties. We're seeing improved sales velocity and also market share performance, with our dollar share boosting nearly five points in worth flower in the district of Ontario during the most current 4 weeks ended July 19.